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Is your web site ready for its visitors?
By Serge Gusarov
There’s great interest among the Internet entrepreneurs about how
to promote their business on the Web. There’s always a quest for new
and innovative ways of promotion that promise greater results at
lower cost and in shorter time. Yet with all the efforts spent on
promotion it’s just amazing how many people totally ignore one basic
question- is their website is worth of promoting it? With new
computer technologies and high speed connections the new age on the
Internet has arrived- the age that redefined the criteria of a
successful web site, which satisfies demands of its visitors.
Content is the king.
That was the mantra of all web masters for a long time. Just show
your visitors some interesting stuff, give them a better deal – and
your success is guaranteed. The truth is – it doesn’t work that way.
The content alone cannot win you the hearts and minds of your
potential customers. It’s just a part - thought a very important
one- of building your image on the Internet. You can say whatever
you want about yourself on your web site: that your company provides
the best services, the best expertise, the best…. whatever. But
people won’t buy it until you LOOK right to them. That is you look
trustworthy and professional enough to believe you. And that’s the
point where we come to the importance of keeping your web site up to
your customers’ expectations.
Numbers don’t lie
Your web site might not have changed for several years. But the
Internet has been changing. The latest surveys show that people's
online expectations have skyrocketed over the last few years and
they're quick to reject any web site that doesn't keep up. Besides
easy navigation and use, people want and expect a site to load
quickly and to be visually appealing. If a web site doesn't meet
their expectations, two-thirds of respondents say they don't return
— now or ever. They'll visit you and leave and you'll never know.
What it means? Having a bad web site means loosing customers-
plain and simple. When people see your web site in bad shape they
assume that you ever don’t care about your image or don’t have money
and resources to maintain it.
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