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12 Mistakes That Will Run You Definitely Out Of Business

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4. Show people BENEFITS not FEATURES

• Benefits hit the prospects.
• Features are about the product.

Your prospects will buy from you IF your offer solve their problems. Tell them about their benefits - how you can solve their problems - and you already make a sale!

5. You don't have a solid long-term business plan

In these days now one start a business without a written business plan. Do you have one? If not, proceed as quickly as you can.

What do you want to do with your internet business? But with your prospects, or customers? Are you designing your business counting this concept? Sit down now and think. This point is crucial for your future e-business.

6. You must accept online payments with credit cards

Accepting credit cards on your web site can increase your profits by as much as 370%. Statistics shows that more than 85% of ALL online shopping's are made using credit cards.

What do you need? A merchant account, which these days are very easy to obtain. Not to mention the third party credit card service processors. Accepting credit cards on your web site is the best thing, but don't forget to use another types of payments (snail, fax, #800, etcetera).

7. You didn't qualify - yet! - your prospects

The results? Spending a lot of money on advertising and finally get very poor results. The next logical question is: "Why this happens to me?"

Simply because you didn't ask your prospects (or ask yourself about what kind of prospects do you have!) if they are:

• interested in your product/ service;
• if they would spend money to buy it;
• if they NEED your product.