See Our Work // Case Studies

FXCMClient : Royal Health Care


Client Information:

Royal Health Care is a management services organization (MSO) serving the healthcare industry. Royal is a leading provider of health plan services such as customer service, claims processing, clinical services, premium billing, and enrollment processing. The company serves health plans of all sizes including start-ups and large national HMOs.

Project Overview:

Royal Health Care needed to redesign and upgrade its web site to create a whole new image of the company. The main objective was to improve both the information depth and the visual design to make it more attractive and easy to use.

Goals and Objectives:
  • Enhance E-Marketing Efforts;
  • Increase Conversions;
  • Generate More Leads Online.
  • Build Online Brand Awareness;
  • Enhance User Experience;
  • Improve Web Site Navigation;

Solution:
  • To reflect the company's slogan "Make your move!" the web site design features  the chess - related theme with chess boards pieces serving as navigation buttons.
  • A new color scheme and new graphics have been introduced to differentiate between various sections.
  • A Flash Animated Presentation was developed to communicate to visitors company's strengths and advantages  and create an attractive and long lasting first impression for prospective customers.

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