Web Design and Web Development Resources

• GLOSSARY of Internet Terms
  
  
  CPM
  
  Cost per 1000 impressions

  A marketing term meaning the amount of money charged for one thousand banner impressions. The "M" comes from the French term mille, which means thousand. You pay a fixed sum for displaying your banner to 1000 visitors.

  For example, a $30 CPM represents $30 per 1,000 displays of an ad banner.

back