FIND YOUR CLIENTS WHERE THEY ARE. JUST AROUND THE CORNER.
The Web is everywhere around the world. But your customers are most probably not.
So it’s very important to reach them where they are and looking for your business.
People know they can find a lot of information online- not just your address or email, but also client testimonials and user reviews. Not to mention that they can also instantly get directions to your office. And nowadays when we have smart phones, I-Pads, and other mobile devices people can do it anywhere and at anytime.
97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
Because these consumers are actively looking locally they are motivated BUYERS!
And, of course, if they cannot find YOUR business online- they’ll go to someone else- your competitors.