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Studying where a consumer heads to online first thing in the morning can reveal their primary motivation for logging on, according to a new study from ExactTarget.

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According to Kevin Donnellan, chief communications officer at AARP, boomers have embraced social networking and more than a quarter (27%) of all Americans age 50 and over are logging on to the likes of Twitter and MySpace.

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Study researchers found that:

• 86% of B2B marketers have social profiles
• Only one-third (32%) of B2B marketers act in social networks daily
• B2B marketers are most likely to use mediums such as podcasts
• 42% of B2B marketers believe social networks/media are ‘irrelevant’

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Of all the important parts of creating excellent content, using strong, keyword-rich content is among the most important. Keywords, links and site visits help searchers find your content and website. Without strong keywords your potential visitors won’t find you. If you are not using the same keywords in your content and meta tags that searchers use when they begin their search in Google, Bing, or other search engines, your site will not show up in the search results

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Many small business owners are just becoming aware of a powerful and free way to get their business in front of thousands of local customers using what is known as local search marketing.

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