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Here are the seven top online marketing trends.

Social media marketing goes mainstream. In 2010, corporate use of social media reached a tipping point. Companies will become more sophisticated in their social media marketing usage as they get more experienced. As part of this evolution, social media will extend throughout organizations, namely customer service. Further, social media advertising will come into its own and yield relatively stronger results as happens with any new advertising platform. It’s also largely attributable to the ability to tightly target audiences based on social media activity.

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In 2011 many experts are predicting a move to social marketing for all types of businesses. While many businesses are ready, most small businesses aren’t.

Why? Primarily because many SMBs don’t have the resources to truly invest in social marketing and many aren’t certain their clients can be found in social networks according to a recent RatePoint study

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A lot has been said about the power of Facebook lately, so a recent Experian/Hitwise report may come as no surprise. Still, it bears comment. The report indicates that 25% (1 in 4) pageviews are now coming from Facebook, an important milestone as the web becomes more fragmented and more consumers turn to the online space for information.

Recently comScore reported that Facebook served about 25% of display ad impressions (US) and nearly 33% of display ad impressions (UK) through Q3 2010. So, obviously consumers are engaging with the social giant; but Hitwise’s report sheds more light on what consumers are doing in the social space. In addition to engaging with ads, consumers are engaging with content.

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Email most common daily activity, but social racks up more hours

As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the most time-intensive activity on the web.

The TNS “Digital Life” survey of internet users around the world found in September 2010 that on average, surfers spent 4.6 hours a week on social sites, compared with 4.4 hours on email, the most common internet activity.

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Ads on Facebook reached almost two thirds of U.S. Internet users in September, according to data from comScore. The online measurement company estimates 62.4 percent of all U.S. users were exposed to Facebook ads over the course of the month.

Struggling rival network MySpace reached almost a quarter of U.S. users, at 24.3 percent, and ads on LinkedIn.com reached 6.1 percent.

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