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There are over 80 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. In fact, LinkedIn’s membership is what Neilson Online is calling “The world’s largest audience of affluent, influential professionals” as you will find executives from all Fortune 500 companies there. Plus, you will find experienced professionals from large and small companies and every type of business and industry imaginable.

So, why aren’t you able to attract more clients? Why is no one connecting with you?

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According to Kevin Donnellan, chief communications officer at AARP, boomers have embraced social networking and more than a quarter (27%) of all Americans age 50 and over are logging on to the likes of Twitter and MySpace.

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Study researchers found that:

• 86% of B2B marketers have social profiles
• Only one-third (32%) of B2B marketers act in social networks daily
• B2B marketers are most likely to use mediums such as podcasts
• 42% of B2B marketers believe social networks/media are ‘irrelevant’

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As a member of the SES Chicago Social Media Checklist panel last week, it was striking to hear from so many small and medium-sized businesses wrestling with developing a viable social media marketing strategy. Small and medium-sized businesses often have more limited resources, both personnel and budgets, than large companies, so they’re looking to build more cost-effective sales streams. With the goals of raising awareness, expanding market share, and improving customer loyalty, it’s critical to be creative in how your business engages and participates in the social media arena.

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With last year’s exponential growth of Facebook and Twitter, marketers accept that social media is a requisite element of any integrated marketing strategy. But social media is new and in some ways different from traditional media. The challenge is leveraging social media effectively to build your prospect list and customer base, drive sales, and develop customer advocates

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