webdesignblog

Many small business owners are still confused about how to establish their presence on the Web- particularly what kind of a website they need and what to expect from it. Some think it’s enough just to put up a plain website with their company’s information, some are looking for a sophisticated lead generation tool that they expect to increase sales.

Truth is, unless you’re not directly involved in E-commerce, you should be concentrating less on selling and more on communicating with your potential customers- engaging them and making them interested in your company. 
 

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“We have a web site and people can find us on the Web.”

When it comes to web design and Internet marketing that’s what you can hear from many small business owners. Guess what? Most of the times there are talking about “people being able to find them on the Web” it’s about using their business name as a search term. It’s simple – you type your company name in and see the results. Bam! You’re number one in Google!

Little consideration is given to the fact that their business name is unique- so there are no direct competitors for that particular search term. In other words, people must know their business name to be able to find it on the Web. Somehow they have to be aware of your company’s existence before they start looking for your website. Read the rest of this entry →

You’ve tested your website, you’ve visited it a few times, you’ve gotten some feedback on it, and you have a bit of data about your visitors.

You might want to make some changes. Here are the top ten issues in website design and usability.

Think about these things in relation to your website and consider what you might want to do to perfect your site.

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About 9,999 times out of 10,000, companies that begin a redesign of their Web site do so with the following reasons in mind:

1. “We want to freshen the look/feel.”
2. “We need to update our content, to be more relevant for where we are today.”
3. “We have too much information on our Web site…we need to clean house and provide a slimmed down version.”

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Web sites for most businesses can perform many of the same basic functions that off-line systems can; sales, market research, branding, customer service, etc. Very few businesses will use their web site for more than 1 or 2 of these functions. Even fewer businesses will create their web site with an exit strategy in design when using their website for sales, market research, etc. When an exit strategy is left out of the equation, a lot of money could be left on the table.

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