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At the end of the year, everyone’s making lists and I thought it would be helpful if I gave you my most useful marketing tools of 2010. All of these are free and there’s no reason why these tools can’t also help your website or your marketing. While they are geared towards marketing, they can also [...]

Here are the seven top online marketing trends. Social media marketing goes mainstream. In 2010, corporate use of social media reached a tipping point. Companies will become more sophisticated in their social media marketing usage as they get more experienced. As part of this evolution, social media will extend throughout organizations, namely customer service. Further, social [...]

In 2011 many experts are predicting a move to social marketing for all types of businesses. While many businesses are ready, most small businesses aren’t. Why? Primarily because many SMBs don’t have the resources to truly invest in social marketing and many aren’t certain their clients can be found in social networks according to a [...]

We all think we know the answer to this question, or at least we have all had a best guess at it. We decided that we would do a bit of digging around and provide for certain the top ten most visited websites (in order) of 2010. Through a variety of sources we landed at [...]

A lot has been said about the power of Facebook lately, so a recent Experian/Hitwise report may come as no surprise. Still, it bears comment. The report indicates that 25% (1 in 4) pageviews are now coming from Facebook, an important milestone as the web becomes more fragmented and more consumers turn to the online space [...]

With the US Thanksgiving celebration only a few days away, holiday ad campaigns are in full swing and some etailers are seeing a slow uptick in traffic and conversions. But more traffic, more purchases and more revenue are on the horizon if several 2010 holiday forecasts are found to be true. Although ad plans are in [...]

If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview.  This feature allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass. The verdict is still out on how Google [...]

Microsoft’s internal analysis of their mobile search query data has thrown up an interesting, yet not entirely surprising, fact about the search behavior of mobile users.

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Email most common daily activity, but social racks up more hours As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the most time-intensive activity on the web. The TNS “Digital Life” survey of internet users around the world found in September 2010 that on average, [...]

low bounce rate is often cited as a hallmark of a good website – 40% or lower is typically heralded as the goal – signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its job. In reality, [...]

Breakdown of surfer traffic by day of the week Day
% of Weekly Traffic

Sunday
13.68%

Monday
15.04%

Tuesday
14.27%

Wednesday
14.37%

Thursday
14.50%

Friday
14.67%

Saturday
13.47%

As you have probably noticed, we have updated our website with a new theme and design. The reason for that is simple. We want you – our visitor- to know that we care about your business and would love to help you make it grow online.  It’s not just about building websites and online applications. [...]

Ads on Facebook reached almost two thirds of U.S. Internet users in September, according to data from comScore. The online measurement company estimates 62.4 percent of all U.S. users were exposed to Facebook ads over the course of the month. Struggling rival network MySpace reached almost a quarter of U.S. users, at 24.3 percent, and [...]

There are over 80 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. In fact, LinkedIn’s membership is what Neilson Online is calling “The world’s largest audience of affluent, influential professionals” as you will find executives from all Fortune 500 companies there. Plus, you will find experienced professionals from [...]

These days, it is not necessary to pay for website creation. If you don’t choose to spend thousands of dollars on a premium designer, there are plenty of tools out there to do it on your own. Small businesses and personal bloggers have all the tools they need to make a website for free, and [...]

Studying where a consumer heads to online first thing in the morning can reveal their primary motivation for logging on, according to a new study from ExactTarget.

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According to Kevin Donnellan, chief communications officer at AARP, boomers have embraced social networking and more than a quarter (27%) of all Americans age 50 and over are logging on to the likes of Twitter and MySpace.

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Study researchers found that:

• 86% of B2B marketers have social profiles
• Only one-third (32%) of B2B marketers act in social networks daily
• B2B marketers are most likely to use mediums such as podcasts
• 42% of B2B marketers believe social networks/media are ‘irrelevant’

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Of all the important parts of creating excellent content, using strong, keyword-rich content is among the most important. Keywords, links and site visits help searchers find your content and website. Without strong keywords your potential visitors won’t find you. If you are not using the same keywords in your content and meta tags that searchers [...]