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With the US Thanksgiving celebration only a few days away, holiday ad campaigns are in full swing and some etailers are seeing a slow uptick in traffic and conversions. But more traffic, more purchases and more revenue are on the horizon if several 2010 holiday forecasts are found to be true. Although ad plans are in motion, there are still things brands can do to engage consumers.

Unicast has released their Fall 2010 report, which indicates that consumers may still be swayed to spend their holiday shopping dollars online this year.

Some key findings include:

• 53% of consumers plan to compare pricing online during the 2010 holidays
• 37% plan to shop – and buy – online December 17, 2010; that is a ‘free shipping day’
• Most plan to shop between December 1 and December 15
• 54% say they are most influenced by sale offers, discounts or special promo codes in advertising
• 14% plan to have most of their holiday shopping finished by the American Thanksgiving holiday

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If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview.  This feature allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass.

The verdict is still out on how Google Instant is going to affect SEO, but after playing around with Google Instant Preview for a while, I’ve come up with a list of SEO tips that will help you stay ahead of the game and take advantage of the ever-evolving search landscape.

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Microsoft’s internal analysis of their mobile search query data has thrown up an interesting, yet not entirely surprising, fact about the search behavior of mobile users.

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Email most common daily activity, but social racks up more hours

As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the most time-intensive activity on the web.

The TNS “Digital Life” survey of internet users around the world found in September 2010 that on average, surfers spent 4.6 hours a week on social sites, compared with 4.4 hours on email, the most common internet activity.

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low bounce rate is often cited as a hallmark of a good website – 40% or lower is typically heralded as the goal – signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its job. In reality, bounce rate means different things for different sites and the emphasis you place on it will vary according to the type of site you have and its goals.

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